B2B MARKETING CONSULTANCY
Senior expertise for a defined marketing problem.
When you need senior thinking but not an ongoing role, consultancy solves a specific problem. The output is practical and executable, not another strategy presentation.
01What you receive
Problems we solve
Each engagement is scoped around one problem and ends in something your team can act on: a decision, a framework or a working plan.
If your challenge is specifically about content, see content marketing consultancy.
- Go-to-market and positioning
- Clarify who you are for and why you win.
- Demand generation review
- Find where the pipeline is leaking and what to fix first.
- Marketing foundations
- Rebuild messaging, measurement and core assets.
- 90-day marketing plan
- Priorities, owners and measures for the next quarter.
- Marketing operating model
- Team structure, agency roles and ways of working.
- Content strategy
- Direction for content that supports commercial goals.
How it works
Scoped, focused and finished
Consultancy runs as a defined piece of work with an agreed finish line.
- 01
Scope
Agree the problem, the output and the timeline.
- 02
Understand
Review your materials, market and current approach.
- 03
Recommend
Make clear, prioritised recommendations.
- 04
Hand over
Deliver a usable output and an optional next step.
Who leads the work
Senior experience, applied directly
Work is led by James Wright, a B2B technology marketer with 25 years of experience, most recently as CMO of a high-growth software startup operating in the Salesforce ecosystem.
In-house roles at Dell, Acer, Tech Data and Ortoo. Client work with Microsoft, Hewlett-Packard, Adobe and Salesforce.
FAQs
Questions buyers ask
How is this different from fractional leadership?
Consultancy solves one defined problem and finishes. Fractional leadership is an ongoing role with operating ownership.
Will we work with you directly?
Yes. Engagements are led directly by James.
Can you help deliver the recommendations?
Yes, as an optional next step through a sprint or fractional engagement.
Do you have access to additional specialist resources?
Yes. Engagements are led directly by James, but we have access to a trusted network of vetted specialists covering web design, SEO, branding and marketing automation platforms. We can bring them in, brief and manage them directly, or work with your existing partners.
Enquiry
Discuss your project
Tell us what you are trying to achieve. We will review your enquiry and come back to discuss a practical scope.