Senior B2B marketing expertise for businesses that need sharper strategy, stronger priorities and hands-on delivery, through fractional leadership, consultancy and focused sprints.
Not a strategy deck and a handoff. Senior thinking, operating ownership and delivery stay connected, from the first decision to the finished work.
Fractional leadership · Consultancy · Strategy sprints · Content strategy · Selected execution
01 Strategy
Northline (fictional)
02 Content plan
Northline (fictional)
Supported by three articles, a four-email sequence and six LinkedIn posts.
03 Production
Northline (fictional)
Draft for review. Source: interview notes and process maps supplied by the client team.
Illustrative example
01Ways to work with us
Bring in senior leadership, solve a defined problem or get a specific outcome delivered. Each route starts from the same method and the same standard of work.
Experienced marketing leadership without a full-time senior hire. Strategic direction, clear priorities and hands-on operating ownership.
Help diagnosing a problem, setting direction or building a stronger marketing operating model. Practical outputs your team can act on.
For teams that know what they need and want a defined outcome delivered quickly, with a fixed scope and a clear finish line.
02Platform
Every engagement runs through our go-to-market operating system, connecting market intelligence, positioning, strategy, planning, execution and learning in one persistent workspace.
Your work is not scattered across disconnected presentations, spreadsheets and one-off campaigns. The strategy, priorities, work, results and learning stay connected, so every new piece of work starts from what is already known.
03 · Our approach
Whether we are leading your marketing, solving a specific problem or delivering a sprint, we work the same way. We document what matters about your business, make the decisions explicit and build on that foundation with every piece of work.
Establish the objective and gather what matters about your market, buyers, offer and team.
Set the priorities and make the strategic choices, so effort goes where it counts.
Agree the outputs, owners, responsibilities and timeline for the work ahead.
Lead, produce or coordinate the work, keeping strategy and execution connected.
Record what we learn and use it to sharpen the next decision, sprint or quarter.
04Fractional leadership
Growing businesses often need senior marketing leadership before they need, or can justify, a full-time Marketing Director or CMO. A fractional engagement gives you that leadership now, for the time you need it.
This is not lightweight advisory work. The role combines strategy with execution and accountability.
05Consultancy
When you need senior thinking but not an ongoing role, consultancy solves a specific problem. The output is practical and executable, not another strategy presentation.
06Focused sprints
If you have a specific problem, a sprint solves it in a defined window with a clear objective and tangible outputs. Sprints can tackle strategic questions or execution work, and each one builds on the last.
Agree who you are for, what you say and why it matters, in a form your team can use.
Decide the audiences, themes and priorities that content should serve.
Turn strategy into a scheduled plan of topics, formats and owners.
Shape a campaign around one objective, with assets, channels and measures agreed.
Example: what a content plan sprint produces
Content plan: Q3 handover campaign
Northline (fictional) · Version 1.2
Illustrative content plan
07Content
Content remains one of our strongest specialisms. We turn your business expertise into planned, published assets through focused sprints, from strategy and planning to production and coordinated programmes.
Direction, audits and executable plans
Finished assets, series and campaigns
Coordinated projects and programmes
Senior content advice, one to one
08Who leads the work
Work is led by James Wright, a B2B technology marketer who has led marketing from the inside and delivered it hands-on.
Experience with Dell · Acer · Tech Data · Ortoo · Microsoft · Hewlett-Packard · Adobe · Salesforce
Tell us what you are trying to achieve. We will help you choose the right starting point, whether that is a fractional role, a consulting project or a focused sprint.
