FRACTIONAL MARKETING LEADERSHIP
Senior marketing leadership, without the full-time hire.
Growing B2B businesses often need a Marketing Director or CMO before they can justify one full time. A fractional engagement gives you that leadership now, for the days you need it.
01What you receive
Leadership with operating ownership
This is not lightweight advisory work. The role combines strategic direction with accountability for the plan and hands-on involvement where it matters.
Time commitment is agreed with you, typically a set number of days each month, and reviewed as priorities change.
- Strategic direction
- Positioning, priorities and a plan the business can back.
- Operating ownership
- Run the marketing rhythm, budgets and reporting.
- Team and agency direction
- Coordinate internal people and external specialists.
- Hands-on delivery
- Step into the work where it moves things forward.
How it works
A clear first 90 days
Every engagement starts with understanding, then moves quickly into decisions and delivery. The detail is agreed with you at the outset.
- 01
Understand
Review the business, market, pipeline and current marketing.
- 02
Decide
Agree positioning, priorities and the measures that matter.
- 03
Plan
Set a 90-day plan with owners and an operating rhythm.
- 04
Deliver
Lead the work and keep strategy and execution connected.
- 05
Review
Assess progress and reset priorities for the next quarter.
Who leads the work
Senior experience, applied directly
Work is led by James Wright, a B2B technology marketer with 25 years of experience, most recently as CMO of a high-growth software startup operating in the Salesforce ecosystem.
In-house roles at Dell, Acer, Tech Data and Ortoo. Client work with Microsoft, Hewlett-Packard, Adobe and Salesforce.
FAQs
Questions buyers ask
How much time do you spend with us?
The commitment is agreed with the scope, usually a set number of days each month. It can flex up or down as priorities change.
Do you work with our existing team and agencies?
Yes. A large part of the role is giving your team and external specialists clear direction and priorities.
Do you have access to additional specialist resources?
Yes. Engagements are led directly by James, but we have access to a trusted network of vetted specialists covering web design, SEO, branding and marketing automation platforms. We can bring them in, brief and manage them directly, or work with your existing partners.
Is there a long-term contract?
No open-ended commitment. Engagements are reviewed regularly so you only keep the support while it is useful.
What happens if we later hire a full-time marketing leader?
The plan, decisions and operating rhythm are documented, so a new hire inherits a working foundation rather than a blank page.
Enquiry
Discuss your project
Tell us what you are trying to achieve. We will review your enquiry and come back to discuss a practical scope.