CONTENT MARKETING CONSULTANCY
Clear thinking. A practical route to better content.
Work with an experienced B2B marketer to establish priorities, resolve content challenges and turn recommendations into a strategy, plan or defined programme of work.
01What you receive
Consulting that ends in something you can use
Our content marketing consultancy is built around deliverables rather than hours. Each engagement produces a defined output, whether that is a Snapshot, an audit, a strategy or a plan.
The questions it typically helps answer:
- Where should our content effort focus?
- Which existing assets need attention?
- How should our channels work together?
- How do we move from ideas to an executable plan?
Your consultant
Experienced judgement, directly involved.
James Wright brings 18 years of marketing experience, including approximately seven years as CMO of Ortoo, a Salesforce software business. His work combines strategic direction with practical execution, supported by structured methods and tools that help turn business knowledge into useful content.
Experience & clients
In-house leadership
Dell
Enterprise IT hardware and infrastructure
Acer
Personal computing and commercial displays
Tech Data
Global IT distribution and solutions
Ortoo
Salesforce workflow automation
Client engagements
Microsoft
Cloud platforms and business software
Hewlett-Packard
Enterprise computing and print systems
Adobe
Creative and digital experience software
Salesforce
Cloud CRM and enterprise platforms
02Example
Recommendations connected to action
Consultancy recommendations are written so they lead directly into a plan. This extract shows how one buyer question becomes a brief.
01 Buyer question
Why do approvals stall between operations and finance?
02 Content theme
Ownership at the handover point
03 Channel
Company blog, then LinkedIn
04 Asset brief
Article: The approval that nobody owns. 1,400 words, practitioner tone, one worked example.
Illustrative strategy extract · Northline (fictional)
Packages
Consultancy engagements
We agree the deliverables, fee and delivery window before work begins.
Content Audit
- Suits
- Teams assessing an existing body of content
- Defined output
- Review of an agreed asset set with prioritised recommendations to retain, improve, consolidate or replace.
- Fee and timing
- Request a scoped quote. Delivery window agreed with scope.
Scope details
- Agreed inventory of assets reviewed
- Assessment against your objectives and audiences
- Prioritised recommendations for each asset group
We agree which assets are in scope before we start, for example a blog archive, a resource library or a set of sales collateral. The audit assesses what exists; it does not produce new content.
Content Strategy
- Suits
- Teams needing a coherent direction
- Defined output
- Documented audiences, content themes, channel roles, priorities and success measures.
- Fee and timing
- Request a scoped quote. Delivery window agreed with scope.
Scope details
- Audience and buyer question summary
- Content themes and core messages
- Channel roles and priorities
- Success measures
The strategy is a working document your team can use. It sets direction; turning it into a schedule of topics and briefs is the role of a Content Plan.
Content Plan
- Suits
- Teams ready to organise execution
- Defined output
- An agreed planning period with topics, angles, formats, briefs and a schedule.
- Fee and timing
- Request a scoped quote. Delivery window agreed with scope.
Scope details
- Topics and angles for the planning period
- Format and channel for each item
- Briefs for priority assets
- Schedule and owners
We can build the plan from your existing strategy or from one we have developed. The planning period and number of briefs are agreed with the scope.
Not sure where to start?
Content Marketing Snapshot
A focused assessment of your immediate requirement, with a recommended next piece of work and a proposed scope. A good first step for a consultant-led conversation.
Request a scoped quote. Delivery window agreed with scope.
03 · How delivery works
A focused sprint with an agreed finish line
- 01
Objective
We agree what the work needs to achieve and who it is for.
- 02
Scope
Deliverables, inputs, review points and the delivery window are agreed before work begins.
- 03
Source material
We gather what exists and confirm the business knowledge the work depends on.
- 04
Delivery
We produce the work and review it with your nominated owner.
- 05
Handover
The finished output is handed over, and what we learn informs the next sprint.
04Working together
Advice that can be carried through
Once priorities are clear, you can take the plan to your own team or commission us to carry it through. The same understanding of your business carries from consulting into execution.
FAQs
Questions buyers ask
Will I work directly with the consultant?
Yes. James is directly involved in consultancy engagements, from the first conversation to the finished deliverable.
What do we actually receive?
A defined deliverable agreed at the start, such as a Snapshot, a content audit, a strategy or a plan. We do not sell open-ended hourly advice.
We already have a marketing team. How does this fit?
Consultancy works alongside your team. We agree who owns each decision and write the output for the people who will use it.
We have limited source material. Can we still start?
Yes. We can start with your website and whatever material exists, confirm assumptions with you and request specific input before finalising the work.
Can you also deliver the work?
Yes, as an optional next step. You can commission production or a coordinated programme once the direction is agreed.
Enquiry
Discuss your project
Tell us what you are trying to achieve. We will review your enquiry and come back to discuss a practical scope.