CONTENT MARKETING SERVICES
Keep your content marketing moving.
Bring strategy, planning and production into one coordinated programme. We work through focused sprints, with clear deliverables and a practical rhythm for review and improvement.
01What you receive
Coordinated delivery for B2B marketing teams
Our content marketing services suit B2B teams that want one partner to keep the work connected. That can be a defined project with a clear end point, or Managed Content Marketing: an ongoing programme delivered sprint by sprint.
Publishing, distribution and reporting are agreed within the scope. If a campaign includes paid media, the spend is separate and advertising management is not included by default.
- Content direction
- Keeping every piece aligned with the agreed priorities.
- Planning
- A shared plan that sets what is produced, when and why.
- Production coordination
- Briefs, drafts and handovers managed through each sprint.
- Approvals and review
- Clear owners, approval points and a regular look at what is working.
02Example
How a programme month fits together
A core guide gives the month its focus. Articles, LinkedIn posts and an email sequence carry it to market, with a review before the next sprint is agreed.
Programme month: core guide and supporting content
Northline (fictional)
Week 1
- Guide chapter drafted
- Plan review with client team
Week 2
- Article: The approval that nobody owns
- Two LinkedIn posts
Week 3
- Email 1 and 2 of handover series
- Two LinkedIn posts
Week 4
- Article: Mapping your handovers
- Monthly review and next sprint agreed
Illustrative monthly programme
Packages
Programme packages
We agree the deliverables, fee and delivery window before work begins.
Priority Channel Programme
- Suits
- Teams focusing effort on one channel
- Defined output
- A scoped recurring plan and production commitment for the chosen channel.
- Fee and timing
- Request a scoped quote. Delivery window agreed with scope.
Scope details
- Recurring plan for the chosen channel
- Agreed production commitment
- Regular review of what is working
Suited to teams that want to do one channel properly, such as LinkedIn or a company blog, before widening the programme.
Coordinated Content Programme
- Suits
- Teams connecting several channels
- Defined output
- A shared plan and agreed output mix with coordinated review.
- Fee and timing
- Request a scoped quote. Delivery window agreed with scope.
Scope details
- Shared plan across channels
- Agreed output mix
- Coordinated approvals and review
One plan connects the website, LinkedIn, email and other agreed channels, so each piece supports the same priorities.
Campaign Sprint Programme
- Suits
- A specific launch or commercial initiative
- Defined output
- Defined campaign planning and production delivered through connected sprints.
- Fee and timing
- Request a scoped quote. Delivery window agreed with scope.
Scope details
- Campaign plan
- Production across connected sprints
- Review points between sprints
Built around a launch, event or commercial push. Paid media spend and advertising management are separate unless agreed.
Not sure where to start?
Content Marketing Snapshot
A focused assessment of your immediate requirement, with a recommended next piece of work and a proposed scope. Useful if you need help choosing the right starting point.
Request a scoped quote. Delivery window agreed with scope.
03 · How delivery works
A focused sprint with an agreed finish line
- 01
Objective
We agree what the work needs to achieve and who it is for.
- 02
Scope
Deliverables, inputs, review points and the delivery window are agreed before work begins.
- 03
Source material
We gather what exists and confirm the business knowledge the work depends on.
- 04
Delivery
We produce the work and review it with your nominated owner.
- 05
Handover
The finished output is handed over, and what we learn informs the next sprint.
04Working together
A practical rhythm, agreed with you
Programmes run as a sequence of connected sprints. Each one has an agreed objective and output, and each review shapes the next. The cadence and output mix are agreed with you rather than fixed in advance.
We review progress against relevant commercial and content measures, such as engagement from target accounts and conversations the content supports, while being candid about what attribution can and cannot show.
FAQs
Questions buyers ask
Do you take on one-off projects as well as ongoing work?
Yes. You can commission a defined project with a clear end point, or an ongoing Managed Content Marketing programme. Many clients start with a project and decide afterwards.
Can you work alongside our internal team or other agencies?
Yes. We agree responsibilities at the outset so everyone knows who owns each decision, deliverable and approval.
How are scope and pricing agreed?
We agree the deliverables, fee and delivery window before work begins. For programmes, the scope for each period is agreed in advance and reviewed as the work develops.
Which channels are included?
The channels are agreed with the scope. Typical programmes cover the website and blog, LinkedIn, email and supporting guides or reports.
Who is responsible for publishing?
That is agreed within the scope. We can deliver final copy for your team to publish or publish to agreed channels where access is provided.
How is progress reviewed?
Each sprint ends with a review of the output and relevant measures. We use what we learn to shape the next sprint.
Enquiry
Discuss your project
Tell us what you are trying to achieve. We will review your enquiry and come back to discuss a practical scope.